SELL A HOME

An elevated selling experience that sets your home apart from the rest 

I give your home the attention it deserves. 

My goal is to prepare and market your home so you can sell it for the most money possible. It’s why my team and I pull out all the stops to make sure it stops the scroll of potential buyers.

My team and I step in right from the start and handle all the prep work. We'll make an initial assessment, create a list of home-improvement recommendations, contact the vendors and gather quotes and bids for work. You'll also receive a proposed design scheme for upgrades and improvements, and once everything is approved, we get to work. I handle scheduling appointments, meeting the vendors, and ensuring you receive the invoices. All the while communicating updates and sending lots of progress pictures to you!

I am very invested in this process with you, and it’s why I handle so much of it as if your home was my own — including covering half the cost of staging.

53% of seller’s agents say that staging a home decreases the amount of time a house spends on the market. 83% of buyer's agents say that staging makes it easier for the buyer to “visualize” the property as their future home. It’s an important detail I never skimp out on.

Ready to move into the next phase of your life and considering selling your home?

Download my comprehensive seller's guide!

This detailed guide will walk you through every step of the process, including all the pre-listing activities, staging, marketing, open houses, and more. 

I’m a trained expert and take pride in being the best at what I do.

I go the extra mile when it comes to your property presentation, high-quality staging, visible marketing, expert pricing and sales strategy, and fierce negotiation.

I know what it takes to sell your home for the most money possible, and go out of my way to make it happen.

  • Every listing that hits the market showcases professional photography and videography, a 3D virtual walkthrough, email marketing to local agents, and social media promotion. I also professionally design and print postcards for 250 neighbors and send personal letters and open-house invitations.

  • Pricing is crucial to selling your home, and my average list-to-sales price ratio over the last five years is 105% — meaning my pricing is ALWAYS spot on. Oftentimes, I'm negotiating more money than our clients expected.

  • I always negotiate relentlessly in your best interest and read every line of a contract meticulously. My team is comprised of experts, and we are excellent at helping you fully understand the contract so you feel in control and confident when it's time to make a final decision.

Ready to sell your home with me?

Here’s the breakdown of my process:

  • 01.

    MEET & ASSESS

    We'll meet and assess your needs for the sale, what's important to you during the process and at the closing table, and your budget for projects before listing. I will also conduct a property assessment to determine the listing price that will attract qualified buyers and generate maximum interest in your property.

  • 02.

    CONNECT & PREPARE

    I’ll work diligently with you to implement key improvements that will captivate buyers. I’ll provide vetted contractors, gather bids, monitor work for quality control, and oversee staging, so everything comes together seamlessly.

  • 03.

    MARKET & SELL

    Once your home is prepped and staged, I hire a professional photographer to take scroll-stopping photos and create engaging video content to post on the property website. Next, I launch social media and print campaigns, alongside hosting open houses to drum up maximum interest in your home.

  • 04.

    NEGOTIATE & CLOSE

    When offers come in, I leverage my negotiation skills to arrive at a place that feels good to both you and the buyer. Once the offer is accepted, we head into escrow and activate my closing team, who will take us to the finish line. Together, we’ll ensure all deadlines are met, money is exchanged, and documents are signed.

  • 05.

    CELEBRATE!

    I’ll be right by your side during these final steps and celebrate with you as you move on to your next chapter of life!

  • WHAT MY CLIENTS ARE SAYING

    "We trust Alex implicitly as our realtor and have worked with her as we’ve maneuvered the Seattle real estate market both for sales and purchases. She’s helped us negotiate tricky situations and has fought for the best possible deal while keeping very realistic expectations. In all situations she lays out a comprehensive plan and communicates consistently throughout the entire process. We trust her to have our best interest in mind rather than a quick win and our experience with her and her team has been night and day compared to the large agencies. On a personal level she’s an absolute delight and has always been a warm and reassuring presence. We can’t imagine working with anyone else."

  • WHAT MY CLIENTS ARE SAYING

    “Alex was super at developing a pricing strategy that worked, starting with timing the listing to avoid putting the condo on the market too early. Timing was the issue that my wife and I found the most difficult as the Seattle market was beginning a downturn after a very hot period. Alex patiently walked us through the arguments for a delay in listing the property. Similarly, we had hoped to sale the property at values of comparable sales over the past several months, and Alex once again walked us through compelling reasons to go slightly lower. She was clear with her arguments for the pricing strategy, but also clear that we were in the driver’s seat. In hindsight, Alex’s knowledge was spot on – I’m glad she had the patience to guide us to those decisions.”

  • WHAT MY CLIENTS ARE SAYING

    "We worked with Alex on both sides of the transaction; as a buyer and a seller. And let me tell you, she is a dream real estate broker. Alex's superpowers are high attention to detail, consistent and concise communication, and being dialed into market expectations. Alex has an eye for the big and small details and is relentless in "getting it done" despite any obstacles that (inevitably) come up. Alex anticipates her client's needs and is always two steps ahead, looking around corners. Above all, Alex is deeply connected to market data and makes decisions with high judgment and high empathy-- something that can often be hard to find. We recommend Alex to anyone looking to buy or sell. She's simply an incredible professional and one of a kind."

I know you have countless options when it comes to your seller representation. I also know I bring something unmatched to the market.

I am dedicated to meeting your needs — I know all the best contractors, service providers, mortgage advisors, estate sales professionals, and real estate attorneys in the city. I have spent years curating these relationships and have personally vetted their services and expertise. If I wouldn’t recommend them to my mom, I certainly wouldn’t recommend them to my clients. 

What do you say, ready to get started?!